Jake Link

Content Strategy | Brand Storytelling | Full-Funnel Communications

Hi! I'm Jake, a content marketing strategist based in the Greater Boston Area.

I launched my career in New York City, blending creative and resonant multi-platform storytelling with strategic placement to execute impactful campaigns that generate demand and increase engagement. That practice has since evolved into what we call content marketing. The importance of resonating with a target audience is still at the forefront, but now we combine that with increasingly available data that helps us content marketers to more effectively drive and measure concrete results.

I feel successful when I am able to identify a target audience, create content that resonates with them, and motivate them to take action. I believe that meaningful change can come from nearly any sector and I am proud of my work with mission-driven organizations that aim to positively advance society.

As Senior Content Marketing Manager at BRYTER, I'm helping subject matter experts in areas like legal and compliance to automate repetitive elements of their day-to-day, and focus more on interesting, high-impact work.

Interests: Communications, humanitarian tech, design, the lower east side of Manhattan, and dogs.