Content Strategy | Brand Storytelling | Full-Funnel Communications
Hi! I'm Jake, a content marketing strategist based in the Greater Boston Area.
I launched my career in New York City, blending creative and resonant multi-platform storytelling with strategic placement to execute impactful campaigns that generate demand and increase engagement. That practice has since evolved into what we call content marketing. The importance of resonating with a target audience is still at the forefront, but now we combine that with increasingly available data that helps us content marketers to more effectively drive and measure concrete results.
I feel successful when I am able to identify a target audience, create content that resonates with them, and motivate them to take action. I believe that meaningful change can come from nearly any sector and I am proud of my work with mission-driven organizations that aim to positively advance society.
As Senior Content Manager at Constant Contact, I'm helping small businesses and nonprofits to thrive by sharing knowledge of online marketing.
Interests: Communications, humanitarian tech, design, the lower east side of Manhattan, and dogs.
Check out my work experience below or download my resume.
Senior Content Manager at Constant Contact
Aug 2019 - present
Strategic and editorial of the Constant Contact blog. Working cross-functionally with internal teams including brand, SEO, CLM, Product Marketing, and Customer Success, I research and develop content strategy and full-funnel communications for the Constant Contact brand.
Head of Communications at swissnex Boston
Feb 2018 - Aug 2019
Headquartered in Boston and New York, with additional work in Switzerland, I built and led a small team of marketing and communications professionals in executing brand campaigns, content strategy, media relations, thought leadership strategy, and event promotions for swissnex and their clients. Top clients included the University of Zurich, EPFL, and over 15 early-stage tech startups.
Director of Communications at Educational Alliance
Jan 2015 - Feb 2018
Refreshed the social service agency’s 127-year-old brand, built a content strategy to cultivate a community of supporters, hired and managed content producers, and created a stronger pipeline for online and grass-roots giving.
Syfy and Chiller Programming and Acquisitions Coordinator, NBCUniversal
Feb 2013 - Nov 2015
Worked with a team that developed creatively and managed production for the Syfy network’s original movies. Supported digital press for the surprisingly internet-breaking movie “Sharknado” as it became a breakout cult hit, ensuring that momentum was built and maintained to successfully launch a Sharknado franchise.